Toy Industry Foundation Supports Children Affected by Hurricane
December 4, 2012 | The Toy Industry Foundation
(TIF) and partner Kids in Distressed Situations (K.I.D.S.) have come
together to provide relief for the thousands of children that have been
left homeless or have lost all of their belongings due to Hurricane
Through K.I.D.S., diapers, clothing, blankets, and food have been
distributed to areas with the most critical need, and donors to
TIF’s Toy Bank have quickly responded and stepped up to provide
toys to approximately 40,000 of the youngest storm victims in all five
NYC boroughs, as well as to Long Island and New Jersey.
“We all understand the importance of play, especially during
times like these,” said Melissa Sorvillo, coordinator of the Toy
Industry Foundation. “A new art set to express their thoughts in
color, a cuddly doll to tell their story to, or a new game to provide a
distraction all have a profound impact on those severely affected by the
Charities in the Toy Bank Network that received donations include:
Project Hospitality, Staten Island, NY; Shorefront YM-YWHA of
Brighton-Manhattan Beach, Brooklyn, NY; Jewish Community House of
Bensonhurst, Brooklyn, NY; Millenium Sistahs, Uniondale, NY; Safe Space
NYC Inc., Jamaica, NY; Village Academy, Far Rockaway, NY; Community
FoodBank of New Jersey; and Cumac Echo, Paterson, NJ; and more. This
relief effort was made possible by the generosity of companies in the
toy industry including:
Bossa Nova Robotics, Inc.
Diggin Active Inc.
Look Out World, LLC
|Marion and Co. Inc.
N.E.T. & Computing
Playmobil USA, Inc.
Schoenhut Piano Company
Uncle Milton Industries
In addition to the response effort with K.I.D.S., TIF has been working
with Children’s Museum of Manhattan to support pediatric cancer
patients who are dealing with the complexity of being displaced without
electricity or transportation in the midst of receiving medical care.
Thanks to generous donations from Crayola LLC, The Chenille Craft
Company, Do-a-Dot Art!, International Arrivals, and CRA-Z-Art, 250
children at Memorial Sloan Kettering now have crayons, markers, colored
pencils, glue sticks, coloring books, journals and more so that they can
enjoy a creative outlet with arts and crafts activities while they
Throughout the holiday season, TIF will continue to support
Sandy-affected areas and those across America who are less fortunate
through the annual Holiday
Toy Drive. To donate toys, toy companies should submit a completed Toy Bank
form to firstname.lastname@example.org.