Jean Butler currently holds dual executive positions with the Toy
Industry Association: Vice President of Membership and Executive
Director of the Toy Industry Foundation.
Under her leadership, total TIA membership has increased by more than
55% and membership revenue by 97%. She has introduced multiple
revenue-generating products and services to benefit the toy
industry. Ms. Butler is responsible for membership
acquisition, retention, marketing and product development.
As Executive Director of the Toy Industry Foundation, Ms. Butler has
created and launched several national programs including Play Helps, to
aid the children of New Orleans in the aftermath of Hurricane Katrina;
Play Heals, a national partnership with Ronald McDonald House Charities;
a national partnership with My Stuff Bags Foundation to benefit abused
and abandoned children; and Play Comforts, the first-ever national toy
distribution program to serve every branch of the U.S. military through
an exclusive partnership with Boys and Girls Clubs of America.
Additionally, she oversees all aspects of the Toy Industry Foundation
including program management, grant making, fundraising, budgeting and
communications. Under her leadership, fundraising has increased by
more than 24%.
Prior to joining the Toy Industry Association, Ms. Butler held
several management positions within Time Warner Inc., including Director
of Sales and Business Development for Time Life Inc. and Director of
Partnership Marketing for Time Inc. Consumer Marketing. She
initiated Time Life Inc.’s first direct-to-consumer business unit
which included video, music and children’s products. She was
presented with the Award of Excellence for Outstanding Financial
Contribution by Time Warner’s Executive Management. She
holds a BA in Economics from the College of the Holy Cross and an MBA in
Marketing from the Fordham University Graduate School of Business.
She is currently an adjunct instructor at the Fordham University
Graduate School of Business where she teaches an MBA course entitled
“Marketing to Young Consumers.” During her childhood, Ms.
Butler was most fond of Shrinky Dinks, Lite-Brite, and the game of
Marisa Medina was appointed Foundation Manager of the Toy Industry
Foundation in October 2011. At the start of her career, Marisa managed
the Kids Division of the Community Food Bank of New Jersey to provide
critical school supplies, new clothing, and gifts to over 60,000
disadvantaged and at-risk children annually. Marisa joined the TIF
in 2008, serving nearly two years as Foundation Coordinator and
of TIF's Toy Bank. She temporarily left TIF to develop and execute
fundraising and communication strategies as Director of Development
the New Jersey Blind Citizens Association, after which TIF recruited
Marisa to rejoin the team as Foundation Manager.
Marisa holds a Bachelor’s degree in Communication from The
College of New Jersey as well as a Master’s degree in the same
field from Rutgers University. She believes in the power of play
and that by giving kids a happy childhood, they develop a positive and
proactive outlook on life. During her own youth, Marisa loved Connect
Four, Guess Who, and playing outdoor games with sidewalk chalk.
Melissa Sorvillo joined the TIF team as Foundation Coordinator in
December 2011. In this role, she organizes impactful toy distribution
events while managing The Toy Bank, TIF's signature program that
annually collects and distributes millions of dollars worth of toys to
children in need. Prior to this position, Melissa maintained dual
as Educator and Web Content Manager for the Science Museum of Long
Island for five years. While teaching, she used play as an educational
tool, conveying science concepts to children through fun hands-on
experiments and exploration. Melissa gained additional experience in a
variety of non-profits as she assisted the Development team at the
Smithsonian Archives of American Art, provided technical and teaching
assistance for Johns Hopkins University, and supported the Public
Affairs team at the Tenement Museum.
Melissa holds a Bachelor's degree from Vassar College in Science,
Technology & Society and a correlate sequence in Elementary
Education. In 2010, Melissa was awarded a Master's degree from Johns
Hopkins University in the field of Museum Studies. As a child, Melissa
greatly enjoyed playing Barbies, swinging around the monkey bars, and
persuading family members to play board games with her for hours at a
Vice President, Finance & Administration, Toy Industry
Paul Vitale joined the Toy Industry Association as Vice President,
Finance & Administration effective November 5, 2007. Mr. Vitale is a
Certified Public Accountant with over 30 years experience. He has
held senior financial positions in both for profit and not-for-profit
organizations and spent over 10 years in public accounting with Arthur
Andersen. Prior to joining the Toy Industry Association, Mr. Vitale was
Senior Director of Finance for the Greater New York Chapter of the
American Red Cross for almost six years.
Mr. Vitale graduated magna cum laude with a Bachelor’s degree in
accounting from St. John's University in New York. He is a member of the
New York State Society of Certified Public Accountants, the American
Institute of Certified Public Accountants and Financial Executives
International. Mr. Vitale has been a volunteer director since 1995 and
treasurer of North Shore Child & Family Guidance Association, a
not-for-profit provider of mental health services to children and their
families based on Long Island, NY. He also serves on the Audit and
Compliance Committee of Catholic Health Services of Long Island, a
not-for-profit integrated health care delivery system.