Power of Play
The Power of Play (POP) program was designed to provide
developmentally significant play opportunities to children in need.
Originally conceived as a public educational campaign, POP took on a
direct service component in 2002 when the TIF—in conjunction with
six partner organizations—began to reach out to tens of thousands
of homeless children nationwide.
The Toy Industry Foundation is not affiliated with Rahla Kahn, the
registered trademark owner of the slogan “The Power of
Play,” who conducts adult seminars and workshops across the