Power of Play

The Power of Play (POP) program was designed to provide developmentally significant play opportunities to children in need. Originally conceived as a public educational campaign, POP took on a direct service component in 2002 when the TIF—in conjunction with six partner organizations—began to reach out to tens of thousands of homeless children nationwide.

The Toy Industry Foundation is not affiliated with Rahla Kahn, the registered trademark owner of the slogan “The Power of Play,” who conducts adult seminars and workshops across the country.