Tips for Working with the Media
- Think locally. Target your favorite local TV stations and websites
that support your community. Don’t forget about your school
newspaper and the websites (blogs, Facebook, etc.) that your parents
- Go to the websites of local media to find their contact
information. Typically you can find names and phone numbers under
the “Contact Us” section. If you can’t find what
you need, call their offices and explain that you’re looking for a
local events contact.
- Email is the best way to communicate; send an email with all the key
details about your event. Be sure to follow-up once within a day
- Be prepared! If media come, be ready to talk about why you are
“Making a Stand for Kids” and show off the stand. When
you are talking to the media during an interview or when inviting them
to come to your stand, feel free to use some of the Make A Stand
for Kids Key Messages.
- If a reporter wants to speak with someone from the Toy Industry
Foundation, just let us know. You can contact the TIF’s
media representative, Jackie Retzer, by phone at 646.454.5587 or via
e-mail at email@example.com.
- Don’t be nervous. If you’ve never been on camera,
tell the reporter and they’ll help you feel at ease. Just
relax and have fun … this is your day!
- Be sure to ask the reporter when the story will run so that you can
either watch yourself on TV or pick up the newspaper/magazine.
- Let us know about your coverage! Post a link on our Facebook page or send your stories to firstname.lastname@example.org.
- Calendar Listing
Send to local websites and papers that list events going on in your
town. In many instances, you can go online and add the information into
their online calendar section yourself. You should send information
about your listing as far in advance as possible. (If you decide to do
the stand at the last minute this is a step you can skip, since the
deadline will have probably already passed.)
Send to local TV stations, papers and websites who you want to attend to
your stand opening. This should go out a few days before so
that the media can plan on attending.
Send this document on the day your stand opens for business. Send
it to TV stations, papers and websites who you’d like to write
about your stand. If you have a picture of your stand, include
that with the press release.