TIA Spots Top Trends for Holiday 2009

For more information
on dozens of “hot holiday toys” in 11 key toy segments, view the 2010 Toy of the Year nominees online at
 www.ToyAwards.org.
Toy Industry Association “elves” have been busy supplying consumer and business media with product and trend information to report during the 2009 holiday shopping season.  

Based on months of effort cataloging product data and monitoring the marketplace, Reyne Rice, TIA’s toy trend specialist, has organized the season’s top trends carry through the five “E’s” introduced earlier in 2009: 

ECONOMY
Parents and gift-givers are looking to stretch their dollar and still provide the magic that finding that perfect gift can have for both the giver and recipient. In addition to offering great pricing and promotional/sale opportunities, manufacturers have extended price value with toys and games that grow with a child, and with products that appeal to many members of the family. Some great value-priced propositions include games and puzzles, activity toys and construction toys that can be played with and by children of multiple ages.

EXERCISE
Toys that get kids up and moving, promote healthy activity and exercise, and that are also fun are top choices for parents and grandparents. 

ENTERTAINMENT
Pop-culture, blockbuster movie hits, celebrities and TV-based entertainment properties continue to drive sales in the toy and game aisles. Dolls and action figures are popular categories; self-expression through electronics, digital photography and arts and crafts continues to be strong; and construction toys tied to popular brands have been hitting double-digit growth in the past twelve months.
                    
eConnected
Internet-linked toys continue to drive kids’ favorites this holiday season. Many toy products include the price-value component of a physical toy and access to secret codes for added internet play in online virtual worlds. Other popular digital and tech toys include hand-held electronic games, products that include digital cameras and software to create and edit photos, movies and other online activities.

EDUCATION
Toy products that can be fun and engaging and also provide an educational benefit are popular gifts with kids, parents, grandparents and caregivers. Educational toys can focus on a wide variety of learning options including literacy, science and discovery, math and problem solving, music and language skills, and more.          

“Holiday 2009 toy and game products may overlap into multiple gift categories since the popular brands interweave with books and TV, the internet and mobile media devices,” added Rice.