Listen and Learn:  ENGAGE! EXPO Provides Free Audio Recordings of Content Presented in Conjunction with Toy Fair 2010

Engage! Expo Conference Tracks

In its first ever co-location with last month’s American International Toy Fair®, the 2010 Engage! Conference and Expo (previously “Virtual World Expo”) brought together a broad array of experts to discuss the latest tools, technologies, products, and services being used in building web-enabled toys, social games, virtual worlds, mobile apps and more.

More than 100 engaging speakers across 32 sessions delivered key insights into new monetization strategies, proven ways to strengthen customer relationships, and essential marketing solutions to maximize reach.

Audio recordings of all sessions are now available on the Engage! Expo 2010 website.

The definitive event on youth entertainment technology, this year’s conference program covered critical information needed by major entertainment companies, youth brands and advertising agencies to deeply connect with and generate revenue from youth and parents online and on mobile devices.

“The marriage of online and offline play is creating never-before imagined opportunities for toymakers and the developers of other youth entertainment products,” explained Carter Keithley, TIA president.  

Highlighting the increasing connectivity between the online and offline worlds, the program featured a number of toy industry executives, including Natalie Hornsby, vice president of marketing at Cepia LLC, the manufacturers of Toy of the Year Award winning Zhu Zhu Pets; Will Wright, Founder and Chief Executive, Stupid Fun Club, Creator, Spore & The Sims; Lane Merrifield, Executive VP, Disney Online Studios, Co-Founder and , General Manager, Club Penguin; and Tor Sirset, Vice President of Marketing Girls/Preschool, Bandai America Inc. 

The Engage! organization has announced that audio recordings of the conference proceedings have been made freely available on the Engage! Expo 2010 website. Content is organized under four (4) major tracks:  Toys and OnlineOnline Games and Virtual WorldsTechnology Platforms and Virtual Goods.

“The Toy Fair and Engage! audiences were learning and sharing with each other when they met together in New York City,” said Marian Bossard, TIA vice president of meetings and events.   “The on-site interaction was priceless’ this post-event access to such outstanding educational content is a tremendous added value for all attendees and industry stakeholders.”