Listen and Learn: ENGAGE! EXPO Provides Free Audio Recordings
of Content Presented in Conjunction with Toy Fair 2010
In its first ever co-location with last month’s American International Toy
Fair®, the 2010
Engage! Conference and Expo (previously “Virtual World
Expo”) brought together a broad array of experts to discuss the
latest tools, technologies, products, and services being used in
building web-enabled toys, social games, virtual worlds, mobile apps and
More than 100 engaging speakers across 32 sessions delivered key insights into new
monetization strategies, proven ways to strengthen customer
relationships, and essential marketing solutions to maximize reach.
Audio recordings of all sessions are now
available on the Engage! Expo 2010 website.
The definitive event on youth entertainment technology, this
year’s conference program covered critical information needed by
major entertainment companies, youth brands and advertising agencies to
deeply connect with and generate revenue from youth and parents online
and on mobile devices.
“The marriage of online and offline play is creating
never-before imagined opportunities for toymakers and the developers of
other youth entertainment products,” explained Carter Keithley,
Highlighting the increasing connectivity between the online and
offline worlds, the program featured a number of toy industry
executives, including Natalie Hornsby, vice president of marketing at
Cepia LLC, the manufacturers of Toy of the Year Award winning Zhu Zhu
Pets; Will Wright, Founder and Chief Executive, Stupid Fun Club,
Creator, Spore & The Sims; Lane Merrifield, Executive VP, Disney
Online Studios, Co-Founder and , General Manager, Club Penguin; and Tor
Sirset, Vice President of Marketing Girls/Preschool, Bandai America
The Engage! organization has announced that audio recordings of the
conference proceedings have been made freely available on the Engage! Expo 2010 website. Content is organized
under four (4) major tracks: Toys and Online; Online Games and Virtual Worlds; Technology Platforms and Virtual Goods.
“The Toy Fair and Engage! audiences were learning and sharing
with each other when they met together in New York City,” said
Marian Bossard, TIA vice president of meetings and events.
“The on-site interaction was priceless’ this post-event
access to such outstanding educational content is a tremendous added
value for all attendees and industry stakeholders.”