Happy Birthday to a Few Toy Industry Classics

The Toy Industry Association joins with kids of all ages to pay tribute to toys, games, dolls and plush classics; brands and companies; movies, books and television shows; iconic characters and other industry-notables that have celebrated a significant anniversary in the past year. 

Second Annual “Birthday Bids” Auction to Benefit Toy Industry Foundation

The Toy Industry Foundation (TIF) kicked off its second annual “Birthday Bids” online charity auction today (September 23) at 3:00 pm (Eastern). Commemorating the anniversaries of several beloved classic toys and games, the seven-day fundraising effort provides collectors and kids of all ages with once-in-a-lifetime opportunities to own exclusive limited edition products – including two Star Wars collectors’ items signed by George Lucas – while also helping children who are at-risk, abused, abandoned, ill, or otherwise in need.

A special Anniversary Slideshow, launched today in conjunction with the Toy Industry Foundation’s “Birthday Bids” online charity auction, provides the inspiration for a walk down memory lane and an opportunity to reminisce about childhood favorites such as:

  • BINGO
    Dating all the way back to 1530 when a game with similar features called “Lo Giuoco Code Loto” was played in Italy, bingo travelled across the Alps into France, took hold in other European countries like Germany and eventually made its way to the United States. In New York, a travelling toy salesman by the name of Edwin S. Lowe realized the game’s potential and marketed it.  Modern bingo was introduced in 1934.
  • Raggedy Ann™ and Andy
    Raggedy Ann and her equally spirited rag brother Andy are the known and adored worldwide. The characters were created in 1915 as a doll and introduced to the public in the 1918 book Raggedy Ann Stories by their creator, cartoonist-illustrator-author Johnny Gruelle.
  • MONOPOLY
    In 1935, Parker Brothers began selling the MONOPOLY property trading game, which would quickly become a cultural phenomenon. Seventy-five years later, more than 1 billion people in 111 countries have played the game designed by Charles Darrow and based on the streets of Atlantic City, New Jersey.
  • Etch A Sketch
    It all began in 1908 when Henry Simon Winzeler started the Ohio Art Company and began producing metal picture frames and other novelty items to be sold to leading retail stores across the nation.  Partnering with a Frenchman to who had stumbled upon the idea of producing a drawing tool using a joystick, glass and aluminum powder, the company rolled the first Etch A Sketch off the factory line on July 12, 1960.
  • Strawberry Shortcake
    Strawberry Shortcake is a licensed character owned by American Greetings, originally used in greeting cards and expanded to include dolls, posters, and other products; the properties also include a toy line of the character's friends and pets.  Since her creation, Strawberry Shortcake has spent the past 30 years teaching wholesome values, going on fantasy adventures and proving that little girls can do big things.

For a more robust list of 2010 anniversaries, please view the slideshow.