108th American International Toy Fair Welcomes Global Toy Industry to New York City   

February 15, 2011 |  Welcoming the talent and innovation of the $75 billion global toy industry, the 108th American International Toy Fair opened its doors Sunday, February 13th for a four-day run in New York City. 

The largest toy tradeshow in the Western Hemisphere, Toy Fair 2011 has seen year-to-date increases in trade guests (+28%), overall attendance (+3%) and international buyers (+4%). As of press time, more than 9,500 buyers (2,200 of which are first-timers) and attendees from 91 countries had checked in to view the 100,000 products destined for toy shelves throughout the year and into the fourth quarter holiday shopping season.

TIA trend experts have already scouted the show floor and identified some major toy trends for 2011 listed under four categories: “Simply Social,” “Cent-sational,” “Performance Play,” and “Design, Discover and Learn.”  To learn more about these trends, read the TIA press release, “2011 Toy Trends Reflect 21st Century Values and Desires.” 
Owned and operated by the Toy Industry Association (TIA), the annual tradeshow kicked off with a playful ceremony featuring live musical entertainment and a parade of popular costumed characters. Immediately following the ribbon-cutting, buyers from the more than 9,000+ unique retail outlets registered for the show surged the aisles of the Jacob K. Javits Convention Center in search of the next big toy.

23 of the top 25 toy sellers representing more than $16 billion of the $21.8B (domestic U.S.) toy industry are currently in attendance, and nearly 1,100 exhibitors – including 252 first-timers and representing 27 countries – have filled 360,500 net square feet of the facility’s exhibition space.  

“Industry stakeholders from around the world come to Toy Fair each year, where they witness the creative spirit of the industry firsthand as they preview product, write orders and strike the next big deal,” said Carter Keithley, TIA president.

From classic toys to interactive entertainment and everything in between, the Toy Fair playground includes: action figures and dolls; games and puzzles; construction toys, arts and creative activities; bicycles, tricycles and ride-ons; radio-controlled vehicles; infant and preschool toys; cars, trucks, and trains; puppets and plush; audio and video cassettes; computer software and video games; playground and sporting equipment; Halloween- and Christmas-themed products; books, stationery and party supplies; and much more.

A new Teen/Tween Zone aimed at buyers interested in toys, games and accessories for the powerful ‘in-betweenie’ age group made its debut on the 2011 show floor.  Also new at Toy Fair 2011 is Play Happens: The Game, a social media experience that marries the fun of Toy Fair with the energy of New York City.  

Additional information about the show is available online at ToyFairNY.com, and via Twitter (@ToyFairNY, #TF11), the TIA Press RoomFacebook and the Toy Fair Blog.