TIA to Organize “Where the Love Affairs Begins” Display at AAPEX 2011

Exhibit to Highlight Inspirational Value of Toys

AAPEXJuly 26, 2011 | It’s not surprising that many of today’s professionals – from chefs and doctors to engineers and mechanics to pilots and race car drivers – took inspiration for their future career from the toys and games they played with as kids.  Play helps to kick start a child’s imagination and develop important skills.

Recognizing the tie-in between a favorite childhood toy or game and adult enthusiasm for a hobby or vocation, the Automotive Aftermarket Industry Association (AAIA) has invited the Toy Industry Association (TIA) to develop a display of automotive toys for this year’s Automotive Aftermarket Products Expo (AAPEX 2011).   The exhibit will feature a wide variety of auto toys – from matchbox cars to RC vehicles to ride-ons – that will allow expo attendees to take a stroll down memory lane and catch a glimpse of today’s hottest car-related innovations in toys; a “hands-on” component of the booth will also allow show attendees an opportunity to unwind and relax with a few moments of fun.

AAPEX represents the $395 billion global motor vehicle aftermarket and brings more than 115,000 professionals from around the globe to Las Vegas, Nevada for the annual Automotive Aftermarket Industry Week.  This year’s show will be held at the Sands Expo Center from November 1st to 3rd.

“The toy industry’s presence at AAPEX 2011 will provide show-goers with the unique opportunity to reflect on how they turned their favorite play patterns into their current careers,” says Arlene Davis, AAIA’s Senior Director of Meetings and Events.

Retailers in the motor vehicle aftermarket who are looking to stock shelves with goods from alternative product categories may find the TIA display to be a source of inspiration for merchandise that will draw the attention of both nostalgic shoppers and parents looking to inspire and educate children about their own passion, hobby or profession.

TIA members are invited to submit their auto-related toys and games for consideration in the exhibit; other than the cost of the product and shipping, there is no additional fee to participate. Additionally, TIA will be collecting archival advertisements (both print and broadcast) to display in a video compilation within the booth. 

Questions or requests for additional information can be directed to TIA’s Adrienne Appell (646.520.4863) or Stacy Leistner (646.520.4858).