Trend Tracking for Toy Fair 2012 Begins at Fall Toy Preview
– Appointment Bookings Now Open
September 13, 2011 | The Toy Industry Association
(TIA) public relations team is reminding all Fall Toy Preview exhibitor
PR and media contacts to maximize product exposure by booking preview
appointments with TIA trend spotters at Fall Toy Preview, taking place
October 4-6, 2011 at the Dallas Market Center in Dallas, TX.
“In preparation for Toy Fair 2012, we are taking appointments
during Fall Toy Preview to track new and emerging trends,” says
Adrienne Appell, TIA senior manager of public relations. “All of
the information is kept under embargo but used to prepare for Toy Fair
– and can help companies attract media attention to new product
lines at the February show.”
Appell added that while Fall Toy Preview is not billed as a media
event, TIA will assist with media requests related to products that will
be on the market for Holiday 2012 (due to the long-lead nature of the
show, TIA does not facilitate media opportunities for products that will
be available during Holiday 2011).
“If any organization is willing to discuss and show product
on-camera that will be new for Holiday 2012, we will pass this
information along to the local press contact. It isn’t a
guaranteed placement, but a pass-through of possible leads the outlet
can explore,” says Appell.
Preference for preview appointments and media opportunities is
given to TIA members; meetings can be booked through Adrienne
Appell (646.520.4853 or 646.207.3724 on-site).
A by-appointment-only event, Fall Toy Preview annually attracts
worldwide toy sellers – to date, close to 700 buyers from nearly
400 outlets have registered, and year-to-date international registration
is ahead 26% with 36 countries slated to attend. Retailers that have
recently signed on include Walmart Canada, Williams-Sonoma, Toys R Us
Australia, PriceMart.com and Highlights for Children.
To participate, exhibitors must currently sell to mass market
accounts and all products shown must be available for fourth quarter
sales in the following year. Booth space applications, as well as a
constantly updated roster of buyers and exhibitors, can be found
at FallToyPreview.org.
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