MEDIA ALERT
Exclusive Access to the Hottest Toys for 2012 at
Largest Toy Trade Show in Western Hemisphere
109th American International Toy Fair |
February 12-15, 2012 | New York City
WHAT:
Looking for the toy story of the year?
From tech toys geared to “Generation App” … to
innovative toys influenced by pop culture … and classic playthings
that foster learning, creativity, active bodies and more, the 109th
American International Toy Fair (www.ToyFairNY.com) has it all.
Count yourself among the 30,000 toy industry insiders from 100+
countries who will come to NYC to get a first-peek at 7,000 brand new
toys, games, and youth entertainment products making their debut at the
largest toy trade show in the Western hemisphere.
Industry experts will be on-site to provide insights on industry
data, economic outlooks, toy safety and the hottest toy trends for
2012.
WHEN:
Sunday, February 12 -- 10:00 am - 6:00 pm
Monday and Tuesday, February 13-14 -- 9:00 am - 6:00 pm
Wednesday, February 15 -- 9:00 am - 4:00 pm
WHERE: Jacob K. Javits Convention Center, New
York City
HOW: Registration is mandatory for
access. Verification of media credentials is required.
Sign up online at www.ToyFairNY.com or on-site during
show hours.
SHOW HIGHLIGHTS:
See
the full calendar of events at
ToyFairNY.com
CONTACT:
Karen Pineman, G.S. Schwartz & Co. kpineman@schwartz.com
Office: 212.725.4500 ext 311 Mobile: 917.453.6887
Adrienne Appell, Toy Industry Association aappell@toyassociation.org
Office: 646.520.4863 Mobile: 646.207.3724
About Toy Industry Association (TIA)
TIA is the not-for-profit trade association for producers and
importers of toys and youth entertainment products sold in North
America, representing over 550 companies who account for approximately
85% of domestic toy sales. Toy safety is the number one priority
for the toy industry. TIA has a long history of leadership in toy safety
including development of the first comprehensive toy safety standard
more than 30 years ago, and working with government, consumers and
industry on ongoing programs to ensure safe and fun play. For more
information, please visit www.toyfairny.com, www.toyassociation.org or www.toyinfo.org.
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