FOR IMMEDIATE RELEASE
Contact: Adrienne Appell
Toy Industry Association
Toy Industry Unveils Nominees for Toy of the Year (TOTY) Awards;
Consumer Voting Website, and Announces Inductees into Toy Industry Hall
New York, NY | November 22, 2010 – New York
City served as the backdrop today for the unveiling of 70 highly
anticipated nominees for the 2011 Toy of the Year (TOTY) Awards.
Along with the announcement, the Toy Industry Association, Inc. (TIA)
launched a new website, ToyAwards.org, that allows kids of all ages to
vote for their favorite toys. Now through January 14, 2011,
families can vote, download a Holiday Gift Guide, and register to win
“The TOTY Awards not only celebrate the creativity and
innovation of the toy industry,” said Carter Keithley, TIA
president, “they also support the philanthropic efforts of the Toy
Industry Foundation whose mission it is to give the gift of play to
children in need.”
The finalists were selected by Nomination Committees from a record
500+ toys, games and properties submitted for consideration across 11
TOTY categories. The committees – one for each category
– were comprised of high-stature experts such as journalists, toy
trend experts, play therapists, toy inventors and designers, and toy
In addition to the consumer vote, ballots were launched for
retailers, media, and members of the toy industry. Each will be weighted
and used to determine the TOTY 2011 winners, including the coveted
overall “Toy of the Year” award. Winners will be announced
during the TOTY Awards ceremony on Saturday, February 12, 2011,
as the kick-off to the 108th American International Toy Fair.
2011 Hall of Fame Inductees Join Toy Industry
Also announced today were the next inductees into the esteemed Toy
Industry Hall of Fame. Al Verrecchia, chairman of the Board of
Directors at Hasbro, and the late Donald Duncan, founder of Duncan Toy
will be recognized for their outstanding contributions and service to
the toy industry during the TOTY Awards ceremony in February.
The TOTY Awards is a TIA-administered event in support of the Toy
Industry Foundation. More information about the TOTY Awards
(including product images and descriptions), the Toy Industry Hall of
Fame, the Toy Industry Association and the Toy Industry Foundation can
be found in the online pressroom www.ToyAwards.org/Press.
Follow TOTY on Twitter at #TOTY11.
About the Toy Industry
TIA is the not-for-profit trade association for producers and importers
of toys and youth entertainment products sold in North America,
representing more than 535 companies who account for approximately 85%
of domestic toy sales. Toy safety is the number one priority for
the toy industry. TIA has a long history of leadership in toy safety
including development of the first comprehensive toy safety standard
more than 30 years ago, and working with government, consumers and
industry on ongoing programs to ensure safe play.