FOR IMMEDIATE RELEASE
Contact: Karen Pineman
G.S. Schwartz & Co, Inc. (on behalf of Toy Industry Association)
212.725.4500 ext 311
Toy Industry Association Suggests “Mini” Toys and
Games as Egg-Cellent Additions to Easter Baskets
New York, NY | April 5, 2011 – For those
Easter bunnies who want to balance the jelly beans and chocolates with a
few alternatives in this year’s colorful holiday baskets, the Toy
Industry Association (TIA) says the fantastic range of small toys and
games now available on store shelves can extend the fun of springtime
play to the entire family.
“Toys offer a terrific accompaniment to sweet treats,”
said Adrienne Appell, one of Toy Industry Association’s trend
specialists. “Mini- collectibles for both boys and girls are small
in size AND price … which makes them a perfect addition to Easter
Minis are a part of the “Cent-sational” trend –
affordable toys that provide immense play value – identified at
TIA’s annual Toy Fair in February 2011.
A few of TIA’s picks from the vast selection of
mini-collectible toys and games that will be great for Easter are:
- The Zhu
Zhu Puppies and Pups Accessories and the Zhu Zhu Babies from Cepia, LLC are highly
collectible and a lot of fun for kids. Each baby or puppy comes with its
own name, personality and accessories.
- A modern take on the classic chick and bunny, the FurReal Newborn Babies from Hasbro will have
animal lovers squealing with delight. The Newborn babies are smaller
versions of the popular line of animal friends that make noise and react
to the world around them, just like real pets.
- The 2011 Toy of the Year Award-winning The
Sing-A-Ma-Jigs from Mattel are back with a brand-new character
singing the Easter classic, “Here Comes Peter
Mini games are a great gift for tweens, teens and kids of all
ages. To engage the family in fun, TIA suggests:
- Rory’s Story Cubes from Gamewright is a
pocket-sized creative story generator that will provide hours of
imaginative play for all ages when the family settles down after an
- Spot It! by Blue Orange Games is an assortment
of four challenging card games that engage all players simultaneously in
fast action and endless fun.
These are just a few of the many toys that are wonderful for Easter
As always, TIA reminds families to make all play fun AND safe by
keeping toys with small parts away from children under age three and
children who mouth toys. For more play and shopping tips, check out
TIA’s year-round resource for selecting the toys that will be
perfect for your family at www.ToyInfo.org.