TIA Shares Toy Safety and Trend Tips for the Holidays at NYC Blogger Event

October 19, 2011 | The Toy Industry Association (TIA) participated in a New York City blogger event hosted by MomTrends on October 18th. During the “Glamorous Entertaining” evening, about 30 bloggers received tips on throwing dinner parties in “style,” as well as information from TIA experts about toy safety and trends for the upcoming holiday shopping season.

TIA’s Joan Lawrence, vice president of safety and government affairs and Adrienne Appell, senior manager of public relations were on hand to present the “top 10 tips of toy safety” as well as key shopping tips and trends – from affordable to active toys – that are sure to be on every child’s wish list.

“The ‘Glamorous Entertaining’ event was the perfect opportunity for us to connect with influential bloggers as they’re gearing up for the holidays,” said Appell.  “It also allowed us to share information about TIA and all of our activities, including the 12th Annual Toy of the Year Awards (TOTY) and Toy Fair.”

TIA extended an invite to the bloggers to attend the TOTY national press conference on November 21st, which will announce the nominees in 11 product categories, as well as the two newest inductees  into the esteemed Toy Industry Hall of Fame. The press conference will also mark the opening of TIA’s consumer voting website, ToyAwards.org, where consumers will be able to vote for their TOTY picks between Nov. 21st and mid-January.

TIA participates in relevant blogger events year-round.  By building and strengthening relationships with bloggers who write about parenting, children, toys and other lifestyle topics, TIA is able to promote the Association’s messages about safe and fun play.