MEDIA ALERT

Exclusive Access to the Hottest Toys for 2012 at Largest Toy Trade Show in Western Hemisphere

109th American International Toy Fair | February 12-15, 2012 | New York City

WHAT:

Looking for the toy story of the year?

From tech toys geared to “Generation App” … to innovative toys influenced by pop culture … and classic playthings that foster learning, creativity, active bodies and more, the 109th American International Toy Fair (www.ToyFairNY.com) has it all.

Count yourself among the 30,000 toy industry insiders from 100+ countries who will come to NYC to get a first-peek at 7,000 brand new toys, games, and youth entertainment products making their debut at the largest toy trade show in the Western hemisphere.

Industry experts will be on-site to provide insights on industry data, economic outlooks, toy safety and the hottest toy trends for 2012.

WHEN:  

Sunday, February 12  --  10:00 am - 6:00 pm
Monday and Tuesday, February 13-14  --  9:00 am - 6:00 pm
Wednesday, February 15  --  9:00 am - 4:00 pm

WHERE:  Jacob K. Javits Convention Center, New York City

HOW:  Registration is mandatory for access.  Verification of media credentials is required.
Sign up online at www.ToyFairNY.com or on-site during show hours. 

SHOW HIGHLIGHTS:
        
See the full calendar of events at ToyFairNY.com

CONTACT:      

Karen Pineman, G.S. Schwartz & Co.   kpineman@schwartz.com
Office: 212.725.4500 ext 311 Mobile: 917.453.6887

Adrienne Appell, Toy Industry Association    aappell@toyassociation.org 
Office: 646.520.4863   Mobile:  646.207.3724


About Toy Industry Association (TIA)

TIA is the not-for-profit trade association for producers and importers of toys and youth entertainment products sold in North America, representing over 550 companies who account for approximately 85% of domestic toy sales.  Toy safety is the number one priority for the toy industry. TIA has a long history of leadership in toy safety including development of the first comprehensive toy safety standard more than 30 years ago, and working with government, consumers and industry on ongoing programs to ensure safe and fun play. For more information, please visit www.toyfairny.com, www.toyassociation.org or www.toyinfo.org.