Record-Breaking Number of Toy Companies to Showcase Products at
Fall Toy Preview
August 21, 2012 | The Toy Industry Association (TIA)
reported today that it is expecting a record-breaking number of
exhibitors at this year’s Fall Toy
Preview (Oct 2-4, 2012), with more than 300 toy companies
already registered to preview product – marking a year-to-date
increase of 34%.
There are still six weeks to go before Fall Toy Preview opens its doors
in Dallas and officially kicks off the 2013 holiday buying cycle, and we
have already surpassed the number of companies  that participated
at last year’s show,” said Marian Bossard, TIA VP of
meetings and events. “Thanks to this jump in exhibitors, retailers
on the look-out for the hottest trends and innovations in toys and games
will get to see more products than ever before!”
Donate Products to
Kids in Need
The Toy Industry Foundation will be accepting
product donations from exhibitors at the close of Fall Toy Preview.
Sample products will be distributed to both local and national
children’s charities through The Toy Bank. For information email the Foundation or visit the TIF booth on-site (#212 on the 12th
TIA account executives report that booth space applications are
steadily coming in each day – solidifying Fall Toy Preview’s
position as an essential stop in the planning cycle for long-lead and
mass market retailers who annually flock to the show to preview brand
new playthings and to strategize with toy manufacturers more than a year
in advance of in-store delivery.
As of press time, nearly 500 powerhouse buyers from department
stores, pharmacies, gift shops, museum stores, discount chains, online
retailers and more have registered for the event; more than half (60%)
are among the top 25 retailers in the U.S, including Amazon.com, Big
Lots, Costco, Family Dollar Stores, Inc., Hobby Lobby, Kmart,
Kohl’s, Target, Toys ‘R’ Us, Walgreens.
In addition to vendor/retailer appointments, participants will also
have the opportunity to network while supporting the work of the Toy
Industry Foundation at the Opening Night Party (Oct. 2.) Tickets cost
$25 each with all proceeds benefiting TIF.
A by-appointment-only event, Fall Toy Preview will take place
October 2-4, 2012 at the Dallas Market Center. Buyers or trade guests
that would like to attend are invited to contact Joan Wyche,
director of buyer relations & attendee services. Prospective
exhibitors must currently sell to mass market accounts and all products
shown must be available for fourth quarter sales in the following year.
Booth space applications can be found at FallToyPreview.org.