TIA PR Team Begins Trend Tracking at Fall Toy Preview

August 28, 2012 | The Toy Industry Association (TIA) communications team is reminding all Fall Toy Preview exhibitors to maximize product exposure by booking preview appointments with TIA trend spotters at Fall Toy Preview, taking place October 2-4, 2012 at the Dallas Market Center in Dallas, TX.

“Scouting new product at Fall Toy Preview helps us to establish the latest trends for the coming year,” explained Adrienne Appell, TIA senior manager of public relations. “All of the information gathered is kept under embargo and used by us to help prepare for Toy Fair – these appointments help companies attract media attention to new product lines at the February show.”

While Fall Toy Preview is not billed as a media event and TIA does not actively promote the show to the press, TIA’s communications team will assist with media requests related to products that will be on the market for Holiday 2013 (due to the long-lead nature of the show, TIA does not facilitate media opportunities for products that will be available during Holiday 2012).

Companies willing to discuss and show product on-camera new for Holiday 2013 are invited to share with TIA an on-site point of contact so that they may be connected with local media looking to access FTP in search of products that will be on the market during the fourth quarter of next year. 

Fall Toy Preview is open to the trade, including trade media, and it is the choice of each exhibitor whether to accept media appointments (trade or other) during the show. Representatives of the following toy industry trade publications are currently pre-registered to attend (others may still register): The Bloom Report, Toys & Family Entertainment and Royalties (aNb Media) and Toy Book (Adventure Publishing).

Preference for preview appointments and media opportunities is given to TIA members; meetings can be booked through Adrienne Appell (646.520.4853 or 646.207.3724 on-site). Exhibitors who have arranged their own media appointments must notify TIA, and access to the show floor for all media guests (excluding toy trade publications) must be arranged through TIA. For on-site assistance, exhibitors can stop by the Show Office on the 12th Floor of the Dallas Market Center.

A by-appointment-only event, Fall Toy Preview annually attracts worldwide toy sellers who visit the show to preview the latest innovations in toys, games and youth entertainment products. To participate, exhibitors must currently sell to mass market accounts and all products shown must be available for fourth quarter sales in the following year. Booth space applications, as well as a constantly updated roster of buyers and exhibitors, can be found at FallToyPreview.org.