Don’t Forget: Nominate Toys, Games and Properties through Oct. 12 for TOTY 2013

TOTY13September 27, 2012 | The Toy Industry Association (TIA) is reminding toy industry stakeholders to nominate their most creative, innovative and excellent toys, games and properties for the 2013 Toy of the Year Awards! Submissions must be received by COB on Friday, October 12th.

>>>>SUBMIT A PRODUCT OR PROPERTY NOMINATION<<<<

Nominations are being accepted in 12 categories: Activity Toy, Boy Toy, e-Connected Toy (new category), Educational Toy, Game, Girl Toy, Infant/Toddler Toy, Innovative Toy, Outdoor Toy, Preschool Toy, Specialty Toy and Property of the Year. A single overall Toy of the Year award will be selected from across all of the categories.  

The nomination process has been streamlined this year, so that submitters can dedicate more of their time and energy to providing key information about their products. For example, a single form can now be used for entry in multiple categories, which will also alert judges if a product is being considered in other categories.

Each product nomination must include a brief (75 word) product description plus a statement (up to 300 words) explaining why the product is deserving of recognition on the TOTY Awards ballot. Nomination Committees comprised of experts, journalists, retailers, and more will determine which products for each category will be selected for the official ballots; they will consider a product’s creativity, originality and innovation; design and promotion; excellence of product; and marketplace acceptance.

On November 19th, a national press conference in New York City will unveil the finalists and launch five ballots – Consumers, Retailers (one each for mass and specialty), Media, and TIA members – which will each be weighted and used to determine the winners. At that time, public voting will open at ToyAwards.org through mid-January 2013.

One winner in each category – as well as the Toy of the Year – will be announced at the glamorous awards ceremony to be held Saturday, February 9th at NYC’s The Plaza Hotel. The annual celebration will also salute the industry icons being inducted into the Toy Industry Hall of Fame and support the inspiring work of the Toy Industry Foundation.

For more information, visit the TOTY website or email toty@toyassociation.org.