Industry Trends

Developments in popular culture not only influence the way the younger generation lives and spends their time, but also how youth-oriented organizations conduct their business.

Acting as an information aggregator, the TIA team takes information from a bevy of resources to help its members better understand the following:

Trends

Reporting from the 109th American International Toy Fair, TIA trends specialist Adrienne Appell discusses the hot new trends for 2012 in this “Toy Trends Tea” video.

Toys

Analysis of marketplace information on overarching product trends, emerging categories, and types of toys, playthings and play patterns. Read more...

Social Media

A study of how members of the toy community are utilizing social media and the Internet to introduce innovations in marketing and communications, brand extensions and brand loyalty. Read more...