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Free Resources and Tools Available to Toy Fair Exhibitors

January 29, 2013 | The Toy Industry Association (TIA) has announced several resources and tools available to exhibitors attending the 110th American International Toy Fair. Each of the following is offered free of charge unless otherwise noted:

  • Product Preview
    Hosted by the Toy Fair Public Relations Team on Saturday, February 9th (9 a.m. to 4 p.m.) in the Javits Center.  Appointments are scheduled in fifteen minute blocks; information gathered will then be used to inform and educate media about products and companies at the show. Product images will be featured in a “new product showcase” video loop that will play in the Press Center throughout Toy Fair. 

    Because a limited number of appointments are available, TIA members are given first preference. Non-member exhibitors will be seen on an as-available basis. To schedule an appointment, contact Toy Fair Product Preview Coordinator Dan Fernandez
  • Trend Database Product Information Submission 
    Every Toy Fair exhibitor is invited to submit up to three products for inclusion in the master trend Toy Fair database that is used by the TIA PR/Trends team to inform and educate media on products and trends at the show. Submit product information online by Friday, February 1; information must be submitted in full and cannot be changed once inputted.

  • Event and Booth Happening Promotion 
    To help TIA publicize exhibitor booth happenings and events, please be sure to complete the online form by February 5th with all event details. The information provided will be listed on the official show happenings page on the Toy Fair website, streamed into Toy Fair mobile and posted in the press room for maximum exposure.

Other Tools…

In addition to the resources listed above, attendees are encouraged to check out the Media Matters section of the Toy Fair 2013 exhibitor manual, which answers many FAQs regularly received by the TIA PR team.

The 110th American International Toy Fair will take place February 10-13, 2013 at the Jacob K. Javits Convention Center. Visit ToyFairNY.com for more details. 


 
 

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