Blue Plate Media to Host its 7th Annual Media Lounge at Toy Fair 2014

January 23, 2014 | Blue Plate Media (BPM) Services, an affinity partner of the Toy Industry Association (TIA), will offer its 7th Annual Media Lounge at the American International Toy Fair on Monday, February 17th from 9 a.m. to 5 p.m.

Open to all TIA members and Toy Fair participants, and specifically recommended for toy manufacturers and marketers, the lounge will offer no-cost, 15-minute media consultations with BPM’s experts in “Kid and Mom” advertising. Media sessions will cover a variety of topics, including:
  • Google 101 – How to Strengthen Your media Campaign with Google Search
  • Meet Nickelodeon – Learn how to Leverage Your Message with the #1 Children’s Platform
  • Cross-Device Targeting From PCs to Mobile – Using Online Video and In-App Advertising 
  • Targeted Tactics – How to Reach and Engage Kids and Moms through Media Research
Participants will also have the opportunity to discuss the current children’s media landscape, ask questions, review upcoming media opportunities, and find out how to maximize media spend to gain the most brand recognition.

To sign-up for a free consultation, contact BPM’s Denise Vannucci (908-918-0202). The lounge will be located at the Jacob K. Javits Convention Center in Room 1E17 (level 1).

Blue Plate Media Services, LLC is a full service media planning and buying agency that specializes in connecting with kids and moms. Through an affinity partnership with Toy Industry Association (TIA), BPM helps members to think, plan and buy strategic media and to maximize their spending and audience engagement. 

© Toy Industry Association