ShopToyFair365 Among Several Online Resources Available to Toy Fair
E-Commerce Tool Attracts Hundreds of Buyers and Toy Fair
January 27, 2014 | Within an hour of opening its ‘virtual
doors’ to the buying community this morning, the Toy Industry
Association’s (TIA) new ShopToyFair365 e-commerce tool attracted more than
300 global retailers eager to get a first-look at some of the toys and
games that will make their debut at the American International
Toy Fair this February.
Since the ShopToyFair365 site launched in December 2013, more than 270
manufacturers have already activated digital “showrooms”
filled with product images, pricing and availability information.
Upwards of 2,000 toys, games and youth entertainment products have
been loaded into the system for buyers to virtually browse,
“like” and even order in advance of Toy Fair.
The number of buyers and sellers using the free tool is expected to rise
and surpass initial projections leading up to Toy Fair’s opening
on February 16th.
“We are thrilled to see Toy Fair’s registered retail buyers
seizing this incredible opportunity to plan their show itineraries,
network with toy manufacturers, and place purchase orders before Toy
Fair even opens its doors!” said Marian Bossard, TIA vice
president of meetings & events. “The value of this B2B
marketplace has not been lost on our exhibitors, either. Brand new
companies with only one or two items are building an online presence,
and companies with decades of experience are also uploading their
The cost of hosting an active showroom on the site is included in the
cost of exhibiting at Toy Fair; transaction fees on every order received
through ShopToyFair365 have been waived through December 31, 2014 as
part of the tool’s introduction. (In 2015, the fees will be 3% for
TIA member sellers and 4% for non-member sellers). More information and
FAQs about ShopToyFair365 can be found online.
Toy Fair offers a number of additional free online resources to help
participants make the most of their time spent in New York City:
The 111th American International Toy Fair will take place February
16-19, 2014 at the Jacob K. Javits Convention Center in New York City.
To learn more, visit www.ToyFairNY.com or Toy
Fair’s official Facebook page. Join the online conversation
using hashtags #TF14 and #TFNY.
- Toy Fair Mobile (available for free in the iTunes/Google
This handy mobile app is designed to help show attendees navigate
the Javits Center; find out about the show’s various educational
sessions and special events; post photos; and more. (Unlike
ShopToyFair365, this app does not allow users to conduct order-writing
or view products.)
- Online Calendar of Booth Happenings and Show
Exhibitors may add any special events occurring during Toy Fair
(such as a celebrity appearance, press conference, cocktail party, book
signing, etc.) to the online public calendar of show events. Information
submitted before February 1st will be listed on the Events page of the Toy Fair website, streamed on Toy
Fair Mobile, and posted for review in the Toy Fair Press Room.
- Toy Fair Online Press Room
The Online Press Room is an important tool that allows
exhibitors to post their company profiles, press releases, and other
information for members of the media to browse. Social media content
that is tagged #TF14 or #TFNY will stream directly to the Online Press
Room. Services ranging from posting announcements to wire service
distributions are available; contact firstname.lastname@example.org for more
- Toy Fair Product Information Database
Every Toy Fair exhibitor is invited to submit up to three products
for inclusion in the master Toy Fair trends database that is used by the
TIA PR/Trends Team to inform and educate media on products and trends at
the show. All product information must be submitted electronically. (NOTE: Because records are
not modifiable following submission, exhibitors are encouraged to
prepare their submissions in advance using this downloadable sample
- More Resources Available at www.ToyFairNY.com
From floor plans, product zones and Toy Fair FAQs to shuttle
schedules and parking information, the official show
website provides up-to-the-minute information about everything
related to Toy Fair.