Webinar Recording: Toy Fair Online Press Room: Post Show Tips
April 8, 2014 | A webinar recording entitled “Toy Fair Online Press Room: Post Show Tips” is
now available for Toy Fair exhibitors and subscribers to the Virtual
Press Office (VPO) Online Press Kits.
Presented by VPO staff experts Gina Espinosa and Lisa Kopec-Miller,
the update was designed to help public relations, marketing, advertising
and social media professionals maximize the ROI from their Toy Fair 2014
Online Press Kits by helping them fully understand and utilize their PR
Newswire post-show reports. Additionally, the VPO presenters addressed a
series of “How To’s” such as:
- exporting and breaking out data from the Online Press Kit reports
for follow-up pitching;
- leveraging social media in media outreach efforts; and
- ‘newsJacking’ (e.g., how to use breaking news stories
to your advantage.
Additional multimedia tools and resources available via PR Newswire
were introduced; also discussed were tips for determining which VPO
package would best suit an exhibitors needs for Toy Fair 2015.
The webinar was a follow-on to TIA’s annual Toy Fair “PR Bootcamp” that provides
exhibiting companies with tips for developing sound Toy Fair media and
promotional strategies, and reviews resources, planning tools, and tips
from veteran exhibitors and media who have covered the show in the
For more information or to request a copy of the 2014 Toy Fair
Media List, contact TIA’s Adrienne